Marketing Attribution | An Introduction and its Benefits

Category

Array
(
    [0] => WP_Term Object
        (
            [term_id] => 243
            [name] => Accounts Receivable
            [slug] => accounts-receivable
            [term_group] => 0
            [term_taxonomy_id] => 243
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 9
            [filter] => raw
        )

    [1] => WP_Term Object
        (
            [term_id] => 188
            [name] => Agile Innovation
            [slug] => agile-innovation
            [term_group] => 0
            [term_taxonomy_id] => 188
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 14
            [filter] => raw
        )

    [2] => WP_Term Object
        (
            [term_id] => 121
            [name] => Application Development
            [slug] => application-development
            [term_group] => 0
            [term_taxonomy_id] => 121
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 16
            [filter] => raw
        )

    [3] => WP_Term Object
        (
            [term_id] => 94
            [name] => Artificial Intelligence
            [slug] => artificial-intelligence
            [term_group] => 0
            [term_taxonomy_id] => 94
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 3
            [filter] => raw
        )

    [4] => WP_Term Object
        (
            [term_id] => 84
            [name] => Business
            [slug] => business
            [term_group] => 0
            [term_taxonomy_id] => 84
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 57
            [filter] => raw
        )

    [5] => WP_Term Object
        (
            [term_id] => 235
            [name] => Client Collaboration Portal
            [slug] => client-collaboration-portal
            [term_group] => 0
            [term_taxonomy_id] => 235
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 8
            [filter] => raw
        )

    [6] => WP_Term Object
        (
            [term_id] => 148
            [name] => Coding
            [slug] => coding
            [term_group] => 0
            [term_taxonomy_id] => 148
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 1
            [filter] => raw
        )

    [7] => WP_Term Object
        (
            [term_id] => 114
            [name] => Content Marketing
            [slug] => content-marketing
            [term_group] => 0
            [term_taxonomy_id] => 114
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 1
            [filter] => raw
        )

    [8] => WP_Term Object
        (
            [term_id] => 109
            [name] => COVID-19
            [slug] => covid-19
            [term_group] => 0
            [term_taxonomy_id] => 109
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 1
            [filter] => raw
        )

    [9] => WP_Term Object
        (
            [term_id] => 69
            [name] => CRM
            [slug] => crm
            [term_group] => 0
            [term_taxonomy_id] => 69
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 47
            [filter] => raw
        )

    [10] => WP_Term Object
        (
            [term_id] => 90
            [name] => Customer Experience
            [slug] => customer-experience
            [term_group] => 0
            [term_taxonomy_id] => 90
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 28
            [filter] => raw
        )

    [11] => WP_Term Object
        (
            [term_id] => 127
            [name] => Data
            [slug] => data
            [term_group] => 0
            [term_taxonomy_id] => 127
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 10
            [filter] => raw
        )

    [12] => WP_Term Object
        (
            [term_id] => 108
            [name] => Digital Marketing
            [slug] => digital-marketing
            [term_group] => 0
            [term_taxonomy_id] => 108
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 2
            [filter] => raw
        )

    [13] => WP_Term Object
        (
            [term_id] => 85
            [name] => Digital Transformation
            [slug] => digital-transformation
            [term_group] => 0
            [term_taxonomy_id] => 85
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 54
            [filter] => raw
        )

    [14] => WP_Term Object
        (
            [term_id] => 242
            [name] => Document Management
            [slug] => document-management
            [term_group] => 0
            [term_taxonomy_id] => 242
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 6
            [filter] => raw
        )

    [15] => WP_Term Object
        (
            [term_id] => 83
            [name] => innovation
            [slug] => innovation
            [term_group] => 0
            [term_taxonomy_id] => 83
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 6
            [filter] => raw
        )

    [16] => WP_Term Object
        (
            [term_id] => 113
            [name] => Lead Generation
            [slug] => lead-generation
            [term_group] => 0
            [term_taxonomy_id] => 113
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 4
            [filter] => raw
        )

    [17] => WP_Term Object
        (
            [term_id] => 86
            [name] => Mobile Application
            [slug] => mobile-application
            [term_group] => 0
            [term_taxonomy_id] => 86
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 3
            [filter] => raw
        )

    [18] => WP_Term Object
        (
            [term_id] => 98
            [name] => Process Automation
            [slug] => process-automation
            [term_group] => 0
            [term_taxonomy_id] => 98
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 22
            [filter] => raw
        )

    [19] => WP_Term Object
        (
            [term_id] => 79
            [name] => Social Media Marketing
            [slug] => social-media-marketing
            [term_group] => 0
            [term_taxonomy_id] => 79
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 1
            [filter] => raw
        )

    [20] => WP_Term Object
        (
            [term_id] => 220
            [name] => Software
            [slug] => software
            [term_group] => 0
            [term_taxonomy_id] => 220
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 6
            [filter] => raw
        )

    [21] => WP_Term Object
        (
            [term_id] => 103
            [name] => SugarCRM
            [slug] => sugarcrm
            [term_group] => 0
            [term_taxonomy_id] => 103
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 10
            [filter] => raw
        )

    [22] => WP_Term Object
        (
            [term_id] => 168
            [name] => System Integration
            [slug] => system-integration
            [term_group] => 0
            [term_taxonomy_id] => 168
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 32
            [filter] => raw
        )

    [23] => WP_Term Object
        (
            [term_id] => 157
            [name] => Tax Resolution
            [slug] => tax-resolution
            [term_group] => 0
            [term_taxonomy_id] => 157
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 3
            [filter] => raw
        )

    [24] => WP_Term Object
        (
            [term_id] => 244
            [name] => Taxation
            [slug] => taxation
            [term_group] => 0
            [term_taxonomy_id] => 244
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 2
            [filter] => raw
        )

    [25] => WP_Term Object
        (
            [term_id] => 1
            [name] => Uncategorized
            [slug] => uncategorized
            [term_group] => 0
            [term_taxonomy_id] => 1
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 0
            [filter] => raw
        )

    [26] => WP_Term Object
        (
            [term_id] => 70
            [name] => Web App
            [slug] => web-app
            [term_group] => 0
            [term_taxonomy_id] => 70
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 1
            [filter] => raw
        )

    [27] => WP_Term Object
        (
            [term_id] => 197
            [name] => WordPress
            [slug] => wordpress
            [term_group] => 0
            [term_taxonomy_id] => 197
            [taxonomy] => category
            [description] => 
            [parent] => 0
            [count] => 2
            [filter] => raw
        )

)

Accounts Receivable

Agile Innovation

Application Development

Artificial Intelligence

Business

Client Collaboration Portal

Coding

Content Marketing

COVID-19

CRM

Customer Experience

Data

Digital Marketing

Digital Transformation

Document Management

innovation

Lead Generation

Mobile Application

Process Automation

Social Media Marketing

Software

SugarCRM

System Integration

Tax Resolution

Taxation

Uncategorized

Web App

WordPress

Array
(
    [0] => Accounts Receivable
    [1] => Agile Innovation
    [2] => Application Development
    [3] => Artificial Intelligence
    [4] => Business
    [5] => Client Collaboration Portal
    [6] => Coding
    [7] => Content Marketing
    [8] => COVID-19
    [9] => CRM
    [10] => Customer Experience
    [11] => Data
    [12] => Digital Marketing
    [13] => Digital Transformation
    [14] => Document Management
    [15] => innovation
    [16] => Lead Generation
    [17] => Mobile Application
    [18] => Process Automation
    [19] => Social Media Marketing
    [20] => Software
    [21] => SugarCRM
    [22] => System Integration
    [23] => Tax Resolution
    [24] => Taxation
    [25] => Uncategorized
    [26] => Web App
    [27] => WordPress
)

What is Marketing Attribution?

The literal meaning of attribution is the action of regarding something as being caused by an entity. In that sense, marketing attribution is the process of regarding an activity that caused a sale or conversion. Fueled with data across platforms, it has become an analytical science that helps companies evaluate customer touchpoints.

The goal is to determine which collaterals or messaging has the greatest impact on the prospect. By analyzing these collaterals and their impact helps the business to improve marketing ROI. They can now channel more capital towards highly effective collaterals and campaigns.

Why is Marketing Attribution Important?

Data is the foundation of marketing attribution. There can be no attribution without consumer data that signifies which channels led them further into the funnel. Tracking and capturing consumer data across the customer journey becomes essential for every organization.

For example, a prospect comes across a search PPC ad campaign, explores the landing page, and provides email but only converts after seeing a special promotion in the mail after a few days. Which collateral did the work? Should they focus on a more optimized landing page? Run more search PPC campaigns or focus on promotional email campaigns?

It’s impossible to analyze this without data. Analytical platforms and models are required to achieve in-depth granularity in marketing attribution. Attribution modeling distills big data into account level insights that can be used for campaign optimizations.

Benefits of Marketing Attribution:-

Optimized Marketing Spend

It is a constant pain point for every business to reduce the cost of acquisition. Proper attribution allows teams to adjust the budget and media spend accordingly.

Increase Return on Investment

Optimized campaigns enable marketing teams to reach the right target audience, at the right time, with the right message. This increases the ROI of the marketing campaigns.

Improved Customer Personalization

Marketing attribution helps to segment the target demographic into further smaller segments. It allows targeting the audience in a much more personalized messaging.

Optimized Creative

Campaign visuals are essential in portraying the brand messaging effectively. Certain attribution models help in determining which creative works best for your prospects.

Category

Marketing Attribution | An Introduction and its Benefits

What is Marketing Attribution?

Why is Marketing Attribution Important?

Benefits of Marketing Attribution:-

Optimized Marketing Spend

Increase Return on Investment

Improved Customer Personalization

Optimized Creative

Want to Learn more about Business Innovation?

Download our free marketing checklist to ensure your business always stays on top. We’ll send the e-book/pdf right in your mailbox

Get In Touch

FOLLOW US ONLINE

Product
Strategy

Intelligent
Automation

Customer
Experience

Integrations

Bespoke

SugarCRM

Category

Marketing Attribution | An Introduction and its Benefits

What is Marketing Attribution?

Why is Marketing Attribution Important?

Benefits of Marketing Attribution:-

Optimized Marketing Spend

Increase Return on Investment

Improved Customer Personalization

Optimized Creative

Recommended For You

Want to Learn more about Business Innovation?

Download our free marketing checklist to ensure your business always stays on top. We’ll send the e-book/pdf right in your mailbox

Get In Touch

Let's Talk About Your Needs